Big Mac sauce in a bottle?
McDonald鈥檚 is looking to leverage a powerful weapon it didn鈥檛 fully realize it had until earlier this year: Big Mac Special Sauce. But since the new McMantra is 鈥淭he simpler the better,鈥� make that simply Mac Sauce.
On Sept. 23, 2016, McDonald鈥檚 Corp. filed a federal trademark registration for 鈥淢ac Sauce.鈥�
McDonald鈥檚 standard聽聽on trademark filings has been that it routinely files intent-to-use trademark applications 鈥渁s a regular course of business鈥� and can鈥檛 share details on it possible uses. But given events of the recent past, it鈥檚 possible to speculate on how this trademark will be put to use.
One possible use would be to take Mac Sauce to grocers鈥� shelves through the partnership with Kraft Foods Group that took McCaf茅 coffee there in 2015. In June, McDonald鈥檚 began offering a聽聽(notice that it鈥檚 not 鈥淏ig Mac Sauce鈥�) with its Signature Crafted Recipes customization test in West Coast markets. Sriracha Mac Sauce would be a supermarket natural.
Or McDonald鈥檚 itself could go retail itself and sell Mac Sauce at its restaurants. In Australia in January, McDonald鈥檚 made 4,000聽聽of Big Mac sauce available (below) for just $4.99 at 40 of its restaurants across the country. They reportedly sold out in minutes, with bottles later appearing on auction sites.
Many chains are selling their sauces in supermarkets. The most recent to take the plunge was聽聽whose packaged BBQ, Frisco and Buffalo sauces are on shelves as of last month.
Finally, McDonald鈥檚 could put Mac Sauce in tubs, as it does with honey, BBQ and other dipping sauces, so it can be added to other sandwiches or eaten with fries. McDonald鈥檚 tried just that in Australia this year.
Earlier this year, KFC introduced spicy Nashville Hot Chicken to its menu. It was a hit, so it was only a matter of time before a burger chain gave it a try.
Jack鈥檚 Nashville Hot Chicken (photo via Chewboom.com)
That chain is聽Jack in the Box, which has a聽Nashville Hot Chicken sandwich聽in test in Las Vegas, according to the video review site聽.
Priced at $4.99 alone ($6.69 in a small combo), the sandwich is a crispy white-meat chicken patty with hickory-smoked bacon, American cheese, pickles and a spicy Nashville Hot Sauce in toasted sourdough bread.
Speaking of KFC, the chain is expanding its breakfast menu in the UK. The chain today (Oct. 10) is introducing a mother-and-child-reunion breakfast sandwich called the Chicken AM there. Could it work here?
Priced at 拢2.49 ($3.10), the Chicken AM (below) has an Original Recipe chicken plank with smoked bacon, a freshly cracked egg and cheese on a floured bun. It鈥檚 available from 6:30 a.m. to 11:30 a.m.
A larger breakfast menu鈥攊ncluding a bacon roll (拢1.75/$2.18) and a bacon and egg roll (拢1.99/$2.47)鈥攇oes into a 10-store UK test.
And as if the world weren鈥檛 scary enough already, the black-bun burger is alive at Burger King Singapore. Behold the Zom-B in Pepper Beef or Pepper Tendergrill Chicken with a bun blacked by black pepper.
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