Burger customization meets crowdsourcing
Fan photos of their customized burger creations have become Facebook staples for many burger chains and bars. Canada鈥檚 South St. Burger is taking that idea a step farther by creating what it鈥檚 calling a 鈥淣ot-So-Secret鈥� Menu. These are four new sandwiches inspired by customer鈥檚 photos of custom burgers. These are made possible by what the chain claims are the 730 million ways to order a burger because of its extensive array of topping options. They join the menu in celebration of the concept鈥檚 10th 聽birthday on August 30.
The Burgers are Mac鈥檚 Big Burger (two 4-oz. patties with two cheese slices, lettuce, pickles, onions and house South St. Sauce; The South St. Chicken Club (a club sandwich with grilled chicken breast, bacon, cheese, tomatoes lettuce and garlic mayo); The Cheesy Vegetarian (a veggie patty with cheese); and The Naughty Vegetarian (a veggie patty with bacon).
Hungry for more ideas, 30-unit South St. Burger is inviting diners to submit photos of their customized burgers via Twitter, Instagram or the chain鈥檚 Facebook page. Winners get Burger Bucks (vouchers that can be redeemed for anything in the restaurant).
鈥斺赌斺赌斺赌�-
That Carl鈥檚 Jr. and UFC fighter Ronda Rousey found each other makes sense. The chain likes female spokespersons because its clientele skews heavily male. That it鈥檚 for something described as 鈥渟weet and savory鈥� less so. Beginning August 31, she鈥檒l appear in TV spot for Carl鈥檚 Jr./Hardee鈥檚 new Cinnamon Swirl French Toast Breakfast Sandwich.
The build is a fluffy folded egg with melting American cheese; choice of sausage, ham or bacon; a maple syrup sauce drizzle and two slices of Cinnamon Swirl French Toast.聽Suggested price is $2.99, or $4.69 in a combo with hash browns and a beverage.
鈥斺赌斺赌斺赌斺赌�
The epitome of McDonald鈥檚 strategic shift allowing local markets to determine local LTOs may be the reappearance of Mighty Wings at its stores in Detroit now. During the item鈥檚 national appearance in 2013, the chain sold 40 million pounds of its 50 million-pound stock. McDonald鈥檚 many haters in the media gleefully called the item a flop. I thought 40 million pounds was a lot of chicken to have sold.
