McDonald's tries out Buttermilk Crispy Chicken
Having substituted new Artisan Grilled Chicken as an improvement for its grilled product this spring, McDonald鈥檚 now is introducing an improvement on its crispy chicken patty: Premium Buttermilk Crispy Chicken. The rollout had been聽.
The new chicken product was tipped, unexpectedly, in March by the Food Allergy Research & Education (FARE) organization. In an email to social-media connections, McDonald鈥檚 describes the Premium Buttermilk Crispy Chicken sandwich as 鈥渁 tender, juicy filet made with 100% chicken breast meat, real buttermilk, and no artificial colors. Plus fresh tomato, crisp leaf lettuce and mayonnaise. All atop our delectable artisan roll.鈥漈he email says the sandwich is 鈥渃oming soon.鈥�
Meanwhile, Wendy鈥檚 acknowledged that it, too, is looking at a 鈥渂etter chicken鈥� item. During its Aug. 5 earnings call, Wendy鈥檚 CEO Emil Brolick said, 鈥淎s part of our commitment to serving high quality, freshly prepared food, we have recrafted the recipe for our grilled chicken sandwich to elevate its flavor profile. The new grilled chicken sandwich, which is currently in test, features marinated grilled chicken spring 鈥� with spring mix, tangy herb sauce, and toasted multigrain bun. As part of this test, we are offering grilled chicken raised without antibiotics to determine our supply chain capabilities, as well as customer appeal.鈥�
贵础搁贰听聽that the test markets Pittsburgh, Las Vegas, Jacksonville, Orlando, Gainesville, Kansas City and Austin, and that the grilled chicken is 鈥渟erved on a toasted Multigrain Bun featuring nine different grains and seeds including white sesame seeds, red quinoa and flax seed.鈥�
