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McDonald鈥檚 is extending its 鈥淐reate Your Taste鈥� customization option to chicken as well as beef as it broadens testing to 30 stores in five states.

Inclusion of chicken, confirmed by the company, makes sense given that beef prices are expected to continue to rise in 2015. This is not the only change as it green-lights expansion of the test: McDonald鈥檚 has jettisoned the 鈥淏uild Your Burger鈥� name initially used in favor of the 鈥淐reate Your Taste鈥� name it is using for a similar test in Australia. As聽聽here in October, the Australia test uses large freestanding kiosks where toppings are chosen while the U.S. test uses iPads. But using the same name could make it easier to share software or other technology between the two tests. McDonald鈥檚 Australia expects to have Create Your Taste available in all 900+ stores there within a year.

McDonald鈥檚 says the U.S. test, now in an handful of California stores, will be taken to stores in Georgia, Illinois, Missouri, Pennsylvania and Wisconsin. USA Today聽聽that the chain intends to have Create Your Taste in 2,000 locations next year.

Burger customization isn鈥檛 something new, obviously. Fast-casuals such Smashburger or The Counter make it part of their models. But it is difficult for quick-service operations to accommodate extensive customization. Allowing customers to scan 20 different toppings while they decide what to choose would quickly logjam the order counters. Create Your Taste lets them ponder options on the iPad rather than in line. The option also provides a bit of free menu R&D, giving McDonald鈥檚 valuable information on what customers want.

Create Your Taste burgers require more time to prepare. As a result, they are served fast-casual-style to customers at their table. Burgers are presented open-faced in metal baskets.

The customized burgers are also more expensive: $5.49 al la carte in the San Diego test. With a drink and fries, the bill tops $8. That鈥檚 still less than a meal at Chipotle or many other concepts that Millennials supposedly are choosing instead of McDonald鈥檚, And well-heeled Millennials, not burger-loving teens (who often don鈥檛 have $8 or even $5.49), certainly are Create Your Taste鈥檚 target market.

Beginning with a quarter-pound beef patty or, now, chicken breast, Create Your Taste customers can choose from a variety of toppings including:

• Three cheeses (American, white Cheddar, pepper-Jack);
• Two buns (buttered and toasted artisan roll or bakery style bun);
• Five sauces (Big Mac special sauce, spicy mayo, creamy garlic sauce, sweet BBQ or guacamole);
• Seven assorted other toppings(jalape艌os, grilled mushrooms, applewood-smoked bacon, red onion, caramelized grilled onions, chili-lime tortilla strips and crinkle-cut pickles).

If you鈥檙e not sure what to choose, the test offers three Quarter Pounders not on the chain鈥檚 national menu, each with some of the above ingredients. These include a 鈥淪oCal Style鈥� with white Cheddar, guacamole, tortilla strips and garlic sauce; 鈥淗ot All Over鈥� with pepper-Jack, jalape艌os and spicy mayo; and the 鈥淕rill Thriller鈥� with bacon, white Cheddar, caramelized onion, mushrooms and sweet BBQ sauce.

The buzz about the expanded Create Your Own test diverts some attention to McDonald鈥檚 dismal performance report for November. Globally, same-store sales dipped 2.2 but U.S. comp sales fell 4.6%, its worst monthly performance in more than a decade. To right itself, the company says it is 鈥渄iligently working to enhance its marketing, simplify the menu, and implement a more locally-driven organizational structure to increase relevance with consumers.鈥�