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McDonald鈥檚 is ramping up its use here of a menu-marketing tactic that has worked for it overseas: the multi-person meal bundle.

McDonald鈥檚 co-ops have the option of offering a new聽FIFA World Cup Bundle Box, which includes food for two (or more) in a box thematically tied to the upcoming World Cup soccer tournament in Brazil (beginning June 12). A McDonald鈥檚 spokesperson confirmed the item and said approximately 6,500 USMcDonald鈥檚 locations are participating in the Bundle Box program.

The corporate recommendation is that the Bundle Box be priced at $14.99 and include two big Macs, two 10-piece Chicken McNuggets, four sauce and two medium fries. However, co-ops have the option to change the menu items included. In Southern California, the boxed meal with World Cup graphics is labeled a聽Mickey D鈥檚 Value Pack聽and has food for four for the same $15: four McChicken sandwiches; four cheeseburgers, a 20-piece McNuggets and four medium soft drinks.

Bundled meals provide cost savings for consumers and margin improvement for operators by ensuring that high-profit fries and drinks are included.

Boxed multi-person meals are common in the pizza category but not with burgers. McDonald鈥檚 first tried the platform in 2010 with its聽聽in Australia and since spread boxed meals to several markets in Europe. In Austria the chain offers a multi-person 鈥淐hicken Box鈥� with Chicken McNuggets and chicken wings. In the US, Kansas City, Mo. McDonald鈥檚 operators were the first to try the approach last year with a food-for-two聽. Two-person 鈥溾�� boxes appeared in Western markets last fall.