Five signs it's time to switch online investment brokers
Loading...
Paying account transfer fees, filling out online applications, learning a new trading platform: None of these qualify as an investor鈥檚 idea of a good time. And yet, jumping through these hoops to聽聽can be well worth it.
In some cases, making a change can save you money. In others, it might boost returns or give you access to elevated services, like stronger聽, more investor education opportunities or a wider range of investment choices.
Here are聽five signs it might be time to change your online broker:
1. You鈥檙e paying inactivity fees
Some online broker fees, like trade commissions, are unavoidable. Inactivity fees are not one of them.
If your broker is fining you for not trading enough or not maintaining a minimum balance, it鈥檚 time to jump ship. There are plenty of brokers that don鈥檛 have balance or trade requirements, including highly rated options such as聽听补苍诲听. These brokers are better suited to casual investors who don鈥檛 want to commit to executing a certain number of trades per month, quarter or year.
2. You鈥檒l make up transfer fees with reduced commissions
You鈥檒l pay a fee to transfer your account, generally $50 to $75. But if the move will lower your trade commissions, it鈥檚 more than worth it.
Here鈥檚 where you need to do a little simple math: Divide the cost of the transfer fee by the per-trade savings. Let鈥檚 say you鈥檙e switching from a broker that charges $9.95 per trade to one that charges $4.95, saving you $5 per trade. Even if it costs $50 to make the account transfer, you鈥檒l recoup that fee with聽just 10 trades.
If you don鈥檛 trade frequently, transferring your account may not be worth the cost. But be sure to explore broker promotions (more about these next). Some brokers, like聽, offer to refund your transfer fees.
3. You can take advantage of a promotion
The online broker field is increasingly crowded and competitive. That means promotions are common, ranging from cash bonuses to commission-free trades to the aforementioned offers to subsidize transfer fees.
The catch: Often 鈥 though not always 鈥 you must deposit a certain amount to qualify. If you can pass that threshold and the promotion will either save you a significant amount in commissions or pad your account with a little extra cash, it may be worth a switch. Just be sure the new broker is a good fit for your needs. You don鈥檛 want to save a little in the short term if you鈥檒l end up spending more or facing limited features over the long term.
4. You鈥檙e not managing your investments
Unless you鈥檙e invested in a聽聽that automatically rebalances, you need to be hands-on with your investment account. That doesn鈥檛 necessarily mean trading frequently, if that鈥檚 not your investing style, but it does mean checking in regularly to make sure your聽聽is in line and your portfolio is聽.
If you鈥檙e not doing that, you might be better off moving your online brokerage account to a robo-advisor. A聽聽uses computer algorithms to manage your investments for you, for a management fee that runs around a quarter of a percent. You鈥檒l also incur investment expenses, but these services mainly use low-cost exchange-traded funds. All told, you鈥檒l likely pay less than 0.50% per year for the service, which is significantly less than a financial advisor would charge.
5. Your broker鈥檚 services don鈥檛 meet your needs
Some brokers charge rock bottom commissions but offer little in the way of investor support: limited or no educational offerings, minimal tools, no or poor trading platforms. Others charge a premium but provide services to match. TD Ameritrade, for instance, charges a high $9.95 per trade but gives investors access to some of the best trading platforms available, completely free.
If commissions are most important to you, your account should be with the former. If you need or want educational support, an upgraded trading platform and聽, it may be worth a move to the latter, especially if those features improve your returns.
You don鈥檛 want to pay for services you鈥檙e not using, nor do you want a broker鈥檚 limited features to hold you back. Carefully聽聽and choose the lowest-cost broker that meets them.
This article first appeared in