Amazon Dash: We tried it so you don't have to
We seriously thought this thing was an April Fools joke when it was announced on March 31聽earlier this year.
The idea聽that you could聽run out of laundry detergent and just hit a button next to the washer to order more seemed too much like something out of the聽Jetson's to be real, let alone scalable. So when the buttons聽became available for purchase, of course, we had to give it a try.
After聽completing an order, one thing is clear:聽聽has聽nothing to do with saving money and everything to do with convenience. Which, of course, is what you're really paying for here.
Dash all the things!
Dash buttons are available to Amazon Prime members for $4.99 each, up front, before you ever use it to order any product.聽And that's on top of your annual $99聽.
It all seemed just a touch ridiculous until I remembered a story I once heard about Steve Jobs and the creation of iTunes.
"But Steve, people already download music free," someone told him, referring to the practice of illegally downloading MP3s. "Why would anyone聽pay for that?"
"Easy is better than聽free," he allegedly said, cool as a cucumber.
Now, I haven't ever found anything that proves聽Steve Jobs ever actually said that聽(please hit me up with a source if you have one, it seems to be more urban legend than anything), but it's still absolutely true:聽If you make something easy, consumers聽will pay more for that every single time.
As of right now, "dashable" items include a very limited selection of products from these brands:
- Tide
- Glad Bags
- Gatorade
- Bounty
- Smartwater
- Amazon Elements Baby Wipes
- Clorox Disinfecting Wipes
- Gillette
- Izze
- Huggies
- Wellness Natural Pet Food
- Kraft Macaroni and Cheese
- Larabar
- Olay
- Gerber
- Maxwell House Coffee
- Cottonelle
- L'Oreal Youth Code
It's pretty obvious looking at this list that聽聽is catering to the relatively affluent 2.5 kid household. Izze, Larabar and Wellness Natural are all premium brands that appeal to a more upscale聽demographic, after all. And if you're excited because you totally聽need a Dash button for your Izze soda addiction, you're probably not all that price sensitive to begin with.
Unboxing the Amazon Dash Button
I opted for the聽聽for my experiment since聽carrying an awkwardly shaped 12-pack of double roll toilet paper home from the grocery store is something I despise and generally prefer to avoid. If anything on Amazon's list聽of things that could magically show up on my doorstep at the touch of a button spoke to me, this was it.
As promised, the button arrived within 2 days (yay for good ole Amazon Prime). When I showed it to my co-workers, they totally started laughing. "You mean聽it's actually a real thing?" said one. "I thought that was an April Fools joke," said another.
At聽home, I threw it on my coffee table, where it sat for nearly a week before I bothered to set it up because I had no idea how long it would take and it's not like I was almost out of toilet paper right then, anyway.
Amazon Dash聽Setup
When I finally got around to the setup, it was聽easy, seamless and relatively fast. The only hiccups were that I needed聽to install the Amazon app on my phone first and one slightly distressing moment when it temporarily couldn't connect聽to my wifi. The app is required to聽set up your button, and later so you can confirm Dash orders inside聽the window they give you to change your mind (or cancel the order your toddler placed when you were distracted for 30 seconds).
My聽Cottonelle button聽had four product options available, only 3 of which were Prime-eligible. Of course, the one that wasn't Prime was the one I actually wanted, and I wasn't willing to pay shipping on anything I could get myself at the grocery store within 10 minutes,聽so I compromised on聽a聽32-pack that worked out to $.50 per roll and wondered where I was going to find space for that much toilet paper.
I hid my button inside a bathroom cabinet door,聽where it's away from curious little fingers and unlikely to turn into聽a conversation piece for聽houseguests.
Placing an Order
Once聽my聽Dash button was聽set up, all I聽needed to do to place an order for way too much toilet paper was聽press the button. An old聽Animaniacs sketch popped into my head, ""
Hitting the button triggered a push notification through聽the Amazon app on my phone to alert me that an order had been placed.
Two days later, like clockwork, I had a giant box of Cottonelle that I didn't have to lug home from the grocery store on foot. Huzzah!
Amazon Dash Pros and Cons
The good part is that it's easy and convenient. Amazon is clearly banking on this being enough to convince their Prime聽customers to use it.
However, I don't like that it's not easy to check out product options before I聽buy the button. I聽was pretty sure when I bought the Cottonelle button that at least one option would work for me, but I hesitated over聽the Wellness Natural button when I didn't immediately see a list of what I could order. (I decided I was better off without that one.) You can find a link to this info on the button pages, but you have to look closely:
Once I've navigated to that product list, it's not clear to me if this list is accurate - and it's unlikely that聽you聽would realize that it's confusing聽until after you've already bought and set up the button. For example, taking a look at Cottonelle and what was聽available when I聽set up my button vs. what's currently listed on Amazon, the options and prices are clearly different. In fact, the product I set as my default聽is not even listed on the site now, and that makes me wonder聽whether or not I'll be paying the same price as before - if I use it again.
At the end of it all, even having gone through the setup and order process, I have more questions than answers, mostly about how much my next order will cost me.聽If I place another order, that is, because as much as I hate carrying that fat pack of toilet paper home, my neighborhood grocery store, where the pricing is less ambiguous and I'm not locked into a single brand, is just a block away.
But not everyone has such convenient grocery options as I do. And in the dead of winter, when the thought of trudging through snow and ice and subzero temps makes me want to cry, even I might give it another shot just to avoid stepping outside.
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