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Why you shouldn't have too much of your company's stock

Your most important asset over time is your job. But, having your company's stock make up a large component of your portfolio could hurt your finances. Here's why. 

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Thomas Peter/Reuters/File
Office workers are reflected in a glass railing as they cross a street during lunch hour in Tokyo June 1, 2015. Having your company's stock make up a large component of your portfolio could hurt your finances. Here's why.

With the tech world booming, receiving a bundle of stock options and other types of equity compensation seems like a great perk. But beware of letting your portfolio become too heavy with your company鈥檚 stock. You聽can聽have too much of a good thing.

Think of your job as an asset

Your most important asset over time is actually your job. The income you receive from it is, of course, tied to your employer, as is your benefits package, including health insurance, your retirement plan and so on. So if you are receiving equity compensation of any sort and holding onto all of it, you are essentially doubling down on the success of your own company. When a bear market hits, it is common for layoffs and tumbling stock prices to go hand in hand. If you lose your job, and thus your income, you could find that your stock doesn鈥檛 give you much of a cushion to land on while you聽.

Don鈥檛 get cocky

Granted, you may feel you have an expert view of your company and will know when things are going south. But you might not be in the C suite 鈥 and even if you are, that鈥檚 no guarantee of foresight. Industry-wide trends can drag your company鈥檚 stock down, too. Furthermore, we know from behavioral finance that there is a bias toward confidence in areas we are familiar with, which can actually make it聽harder聽for insiders to accurately predict where stock prices will go.

Watch your percentage

We recommend calculating what percentage of your investment聽聽is tied up in your company鈥檚 own stock. If you don鈥檛 have a lot of confidence in your company, you might want it to be only 5% to 10%. If you鈥檙e more bullish, then maybe even up to 25%. We can鈥檛 see much benefit to holding more than 25% of your portfolio in your company鈥檚 stock because of the doubling-down risk.

Make diversification a priority over taxes

Once you鈥檝e decided upon a percentage, you can develop a plan to move your excess money out of your company鈥檚 stock and diversify into a portfolio that will greatly reduce your individual company risk. Of course, you鈥檒l want to look at the聽聽of any decision, but we think that in the long run, it鈥檚 more important to have a diversified portfolio than to avoid the short-term tax implications of trading. Consult your tax preparer for more information.

Optimize the time value

Are you holding a lot of聽? There is a time value tied up with the market value of those options. At a certain point in the life of your options, the premium for continuing to wait before exercising starts to diminish. For people with large option portfolios, it is really worth consulting with a financial advisor who can review your holdings and advise you on when and how to exercise the options.

Don鈥檛 let yourself be caught double exposed to the risks associated with owning too much company stock. Does your financial plan look like the closet under your staircase? Put yourself on the road to financial success by joining the聽.

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