To buy an Apple Watch, make an appointment
Most customers looking to聽聽at retail stores will have to make an appointment and get a detailed demo complete with instructional videos and special display and try-on areas.
But those considering the high-end Apple Watch Edition, which can run more than聽$10,000, can walk right in to get a one-hour, private tour of the mobile device with no waiting.
Those are the details emerging in advance of the Apple Watch release date 鈥� April 24.
Announced in detail earlier this month, the Apple Watch will come in three versions: Apple Watch Sport, Apple Watch and Apple Watch Edition. Prices will range from $349 for the Sport to $10,049 and up for the Edition.
Apple-centric blog 9迟辞5惭补肠听, via sources briefed on the plans, that the Apple Watch buying process will be different than for any other Apple product.
After customers book an appointment online or through聽the Apple mobile app, they鈥檒l get a specialist to walk them through the process at one of the special display tables installed in Apple Stores specifically for the rollout. The watches in the display will run a demo loop showing off the device鈥檚 features, the report said.
Customers will be allowed to choose up to two versions of Watch to try on at another special area. If they don鈥檛 have a model reserved, they鈥檒l then be able to order one in the store or via the App Store app. (Pre-orders begin April 10.)
Walk-in customers who don鈥檛 have an appointment will be able to sign up on a waiting list and be notified when it鈥檚 their turn 鈥� a process similar to that used by Apple Stores鈥� 鈥淕enius Bar鈥� tech support area.
The Apple Watch Edition will have its own shopping experience, devised by a team Apple hired from the likes of luxury brands Yves St. Laurent, Louis Vuitton and Burberry.
From the moment they walk in the store, potential Edition buyers will embark on a longer, personalized 鈥渏ourney鈥� that can last up to an hour. The tour of the watch will be with an employee specifically trained to work with high-end customers. In some stores, there will even be special chairs reserved for the sales pitch and try-on.
9迟辞5惭补肠听聽that at-home videoconferencing will be available to Apple Watch Edition customers and that they鈥檒l receive 24/7 customer support for the devices.
The 18-karat gold Edition, which will be available in limited quantities in select markets, will come with one of a custom line of designer watch bands.
Apple Watch also will work with the聽mobile payments system. On Monday, Apple CEO Tim Cook said Apple Pay, which started with deals with six banks, now has partnered with more than 2,500 banks. He also said 700,000 retail locations, including vending machines, now accept payments via the system.
Doug Gross is a staff writer covering personal finance for聽. Follow him on Twitter聽and on聽.
Image from聽Apple Store in New York via iStock.
