Why Amazon's Fire Phone commercial is really about Amazon Prime
Amazon'蝉听听is hours away from launch, so to remind you of the handheld's upcoming availability, Amazon has released But rather than hype听听鈥� like its quintet of infrared cameras or built-in customer service 鈥� the 31-second promo focuses on the benefits of Amazon Prime.
The ad centers around two tech-savvy (borderline annoying) kids as they browse through Amazon's video and app catalogs from their respective Fire Phones. Seconds later, two eavesdropping adults enter the conversation, and that's when the kids commence spewing the benefits of Amazon Prime. While some may find the ad a bit odd (especially when compared to Apple's latest听), it's not entirely surprising that Amazon would take this route.
Analysts predict the听听for Amazon. So the e-tailer isn't trying to sell you a phone, but instead trying to听. In fact, one of the phone's biggest features, the magical Firefly app, was designed for impulse buys giving users buy-on-sight capabilities.
Louis Ramirez is a senior features writer for DealNews, where this article first appeared:听
