Chik-fil-A: Dress like a cow, eat for free
Friday's the day of the man-eating chicken. Er, the chicken-eating cow? No, the chicken-eating man-cow!
On July 8, the restaurant chain Chik-fil-A is rewarding customers who come dressed 鈥渇rom head to hoof鈥� as cows with a free meal. (Partial costumes get just a free entr茅e.)
The seventh annual 鈥淐ow Appreciation Day鈥� is an extension of Chik-fil-A鈥檚 longtime marketing shtick. Since the chain doesn't serve beef, it's jokingly had cows plead with customers to eat chicken instead. In the ads, desperate cows hold up messy, misspelled signs, with messages such as, "Eat mor chikin ." On Friday, the cow鈥檚 sign says, 鈥淒ress like me. Git free chikin.鈥� Last year, more than 450,000 people dressed up for free food.
The chicken chain doesn't take the one-day costume bargain lightly. There鈥檚 a website devoted to the day, with a photo gallery of customers sporting spots, a check-in map that shows which franchises have gotten cattle traffic so far, and an intense, high-end video (see below) of a man sewing a cow costume 鈥� fabric rips and sweat drips from the man鈥檚 brow as he bites off thread and stitches together his costume. It feels like a video of Eminem inexplicably getting ready to play an NFL game.
But not everybody has the time or yards of furry fabric requisite for making a full-out cow suit. So, Chik-fil-A has some ideas for just about everyone else. For the creative, frugal type, the website gives suggestions of how to fashion an outfit from items around the house, such as construction paper, markers, and old white clothing. For those willing to drop a few bucks, they suggest buying a full-body costume. And for those who are more enthusiastic about eating free chicken than making or buying cow garb, there鈥檚 a 鈥渃ostume鈥� that you can download, print out, cut out, and tape on your body 鈥� complete with hooves, a tail, spots, and a mouth. (Tip: If you go this route, be sure to use a straw for your soda to avoid a soggy snout.)
Out of all the Cow Day resources on the website, there鈥檚 one that鈥檚 more curious than the rest: the iPhone app. Meant to help customers 鈥済et inspired for Cow Appreciation Day,鈥� the app lets you choose what kind of cow you want to be 鈥� hippie cow, firefighter cow, shopper cow, cop cow 鈥� and superimpose your face on the cow鈥檚 body. It鈥檚 unclear whether presenting the image to the cashier counts for a free entr茅e.
