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Apple iPhone sales fall short, but sales potential intact

While Apple iPhone 5 sales don't hit target of optimists, it's manufacturing capacity 鈥� not potential sales 鈥� that are the limiting factor, says analyst Brian Marshall. It should take three weeks for Apple to built its 7 millionth iPhone 5. 

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Nati Harnik/AP/File
In this Friday file photo, Noah Meloccaro, right, compares his older iPhone 4s to the new iPhone 5 held by Both Gatwech, outside the Apple Store in Omaha, Neb. Apple Inc. said Monday, Sept. 24, 2012, that it sold more than 5 million units of the iPhone 5 in the three days since its launch, less than analysts had expected.
  • By Bruno J. Navarro

While the sales of聽Apple鈥檚听iPhone 5 fell short of the most optimistic estimates, Brian Marshall of ISI Group said Monday on CNBC that the company鈥檚 potential growth was still 鈥�100 percent greater.鈥�

聽Marshall estimated that there were still 鈥渁 couple of million units in transit,鈥� based upon the pre-orders of the iPhone 5. 鈥淭hey鈥檝e sold a lot more than 5 million,鈥� he said on 鈥�Fast Money.鈥� 鈥淲e think the story鈥檚 intact for sure.鈥�

Marshall said it would take a while to build the all phones that Apple sold in order to reach bullish sales estimates of up to 8 million units.

聽鈥淲e estimate that they鈥檙e currently manufacturing about 275,000 iPhones per day, so to build up 7 million iPhones that takes about three weeks,鈥� he said.

聽鈥淐an the market actually take in those phones that they can physically manufacture? Obviously, the answer is yes, and, in fact, they鈥檒l take in a lot more than what they can currently manufacture.鈥�

聽Marshall said that in the analysis of all Apple鈥檚 250 telecom carrier partners around the globe, the growth potential for iPhones was 鈥�100 percent greater than it is now.鈥�

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