Verizon SNL skit: Is smartphone market too confusing?
While it鈥檚 pretty much hit-or-miss these days, when Saturday Night Live scores, it still does so with a vengeance.
Last night the sketch comedy show听that ripped apart Verizon鈥檚 4G LTE marketing confusion, bringing to light the biggest problems facing the smartphone market today when it comes to general consumers.
In short, there are too many devices vying for your attention (many with terrible names), and the advantages of 4G LTE seems like gibberish to people who have little frame of reference to compare it to 3G. It鈥檚 an important reminder that, amidst the hype and frenzy surrounding new gadgets and technology, general consumers may feel left out of the loop entirely.
Verizon isn鈥檛 the only guilty party though, it鈥檚 simply just trying to fight fire with fire. All U.S. carriers are now touting way too many devices and rely on confusing definitions of 4G to entice consumers. It鈥檚 a scatter shot method, but it鈥檚 been working fairly well for AT&T and Verizon so far (less so for Sprint and T-Mobile, which offer fewer devices).
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