海角大神

The marketing team of Fiat Chrysler听听[NYSE:FCAU] loves the Super Bowl. Oh, it's not because their team is any good (we assume they're all Lions fans) but rather because they get a chance to go all听Mad Men听and flex their creativity. It all started with the听. For this year鈥檚 Big Game, which saw the New England Patriots defeat the Seattle Seahawks 28鈥�24, FCA is celebrating three of its brands, Dodge,听听and Jeep, but this time around there aren't any celebs.

The 90-second spot from Jeep is most like the recent FCA Super Bowl creative approaches. Titled听Beautiful Lands, the spot primarily markets the听听but it also juxtaposes the Jeep brand鈥檚 American roots with its new global ambitions. It comes at a time when Jeep sales around the globe have topped one million units for the first time ever, with the brand focused on getting this figure up to 1.83 million units by 2018 with exciting new products like the Renegade.

The 60-second spot from Fiat,听The Fiat 500X Blue Pill, is a little more racy than the Jeep ad, and we don鈥檛 mean in a motorsport kind of way. The ad playfully and cheekily introduces听, promoting the fact that it鈥檚 鈥渂igger鈥� and 鈥渕ore powerful鈥� than the 500 we鈥檙e used to, and also 鈥渞eady for action.鈥�

Dodge鈥檚 spot is titled听Wisdom, and like the Fiat ad runs for 60 seconds. It commemorates Dodge鈥檚 first 100 years with centenarians who have an attitude, defiance and an irreverence that Dodge says is the core of its DNA. Some of their words of wisdom we certainly see reflecting the essence of Dodge include 鈥淧ut your pedal to the medal鈥� and 鈥淟ive fast,鈥� which is especially true with听听like the Challenger and Charger SRT Hellcats in the brand鈥檚 lineup.

听
You can watch more of the car-related Super Bowl XLIX spots听.