Volkswagen: The biggest electric car company by 2018?
Say what you will about Volkswagen, but the company isn't afraid of setting big, bold goals for itself.
Several years ago, VW announced its intention to become the聽. And now, according to聽, it's aiming to be the world's biggest maker of electric cars by 2018, too.
It won't be聽. Volkswagen lags behind many other major automakers when it comes to electric cars. (Remember: the Nissan Leaf arrived in the U.S. nearly three years ago.) Not only that, but the highest-profile electric prototype in the company's arsenal is the Audi e-tron -- which looked great in聽, but last we heard,聽.听
What's the problem? Unlike many other automakers, VW pinned its hopes for聽on diesel cars. That perspective might be blamed on geography: Volkswagen is a European automaker, and diesels are big on the Continent.听
Unfortunately, while VW was developing efficient diesel engines, the rest of the world realized three things:
1.听贵辞蝉蝉颈濒听聽days are numbered. The transition to electricity won't be easy, it won't take place overnight, but it's coming, and ignoring that fact sets businesses up for failure.
2.聽Electric cars can be comfortable, easy to operate, and fun to drive. (Thanks, Tesla!)
3.聽Electric car technology -- especially battery tech -- is evolving faster than most people predicted. Initial estimates placed the EV takeover some 50 years down the road, but the actual number could be more like 40, or 30, or maybe even 25.
Of course, it's still early in the electric car game, and Volkswagen聽has聽done some work with electrics before now. Though it hasn't garnered nearly the press that the e-tron did, the all-electric VW Golf聽, and at this week's Frankfurt Auto Show, Volkswagen showed off the new e-Up!.听And lest we forget, the company also presented an electric concept version of the Beetle聽聽back in聽2012. Volkswagen has vowed that by next year, 14 models will be available as electric vehicles or. 聽
So there's no doubt that Volkswagen has some electric cars in the works. The question is: will they arrive in time? And will consumers buy them, or will they veer toward the competition?
Given that VW is one of the few automakers doing business in America that's losing ground this year -- off 1.3 percent as of August 31 -- we're not ready to place any bets.听
