Hybrid Mad Men: New ad campaign may spark interest in Chevy Volt
Just how do you advertise a plug-in car like the 痴辞濒迟?听
In the two years since advertising for General Motors鈥� first plug-in hybrid started, GM has tried a whole bunch of different tactics. Sadly, to date, very few have been successful, focusing on why you should want a Volt rather than .听
Now it seems GM has taken a leaf out of the Apple school of advertising, launching a series of ads which focus on real-life owners who have made the switch to electricity.
They are, it says, the happiest car owners on the planet.听
Filmed in an all-white photo studio with a Volt beside them, existing Volt owners talk about everything from the car鈥檚 acceleration to running costs, features and range.
Looking and sounding much like Apple鈥檚 own switcher from a few years ago, the ads cast the Volt not just as a car, but as a must-have device.
With its relaxed presentation, no gimmicks, and not an alien, polar bear or zombie in sight, the new Volt ads are certainly more appealing and personal than the ones we鈥檝e seen before.听
But will GM鈥檚 happy-band of happy Volt owners giving personal testimony alongside a peppy music track encourage you to buy the range-extended electric car?
And will the online ad campaign mean that, just like the Apple Switch ads, we'll see a rush on Chevrolet Volt spoof ads?聽
