Over the holiday season, @BarackObama tweeted 鈥淗ow are you spending the cold days of December? An accompanying picture included a photo of a twenty-something man wearing a plaid pajama onesie holding a mug, and copy that read 鈥淲ear pajamas. Drink hot chocolate. Talk about getting health insurance.鈥�
, created by liberal advocacy group Organizing for America, produced 983 retweets, 866 favorites, and a loud partisan response.
New Jersey Governor Chris Christie responded with a mocking tweet the next day:
"In New Jersey, we are spending the cold days of December volunteering. #GetOutofYourPJs #SeasonofService," reads the tweet with an accompanying picture of him serving at a soup kitchen.
Though conservatives saw several liberal stereotypes embodied in one ad鈥攜outhful hipsters, still dependent on parents鈥攕ome say the ad spread enough that it started a conversation in the right circles.
鈥淭he purpose of Pajama Boy is not to get people to buy health insurance, but to get a rise out of conservatives -- and thereby to engage the solidaristic, money-raising, meme-spreading power of OFA鈥檚 liberal base,鈥� Bloomberg reporter Megan McArdle.
