'Paddington' movie may account for a spike in marmalade ingredient sales
It appears a lot of British residents may have seen the movie 鈥淧addington鈥� and gotten a hankering for the titular bear鈥檚 favorite treat 鈥� marmalade.
According to the , following the November release of the movie (it came out this past January in the U.S.), sales of marmalade and the ingredients used to make it have been up in Britain. During the week after the movie came out, Robertson鈥檚 Golden Shred marmalade sales increased by 24 percent. Meanwhile, for the Certo company, sales of the marmalade ingredient pectin saw a 34 percent increase in sales year-on-year over the previous three months.
鈥淲hile demand for Certo peaks over the summer months at the height of the summer-fruit, jam-making season, we鈥檇 typically expect a less pronounced increase in sales December to February with the arrival of Seville oranges,鈥� Certo鈥檚 James Amar told the . 鈥淭his year, sales have rocketed and it seems the bear from deepest, darkest Peru with a passion for marmalade has rekindled the nation鈥檚 appetite for this distinctive preserve.鈥澛�
Fans of the 鈥淧addington鈥� books by Michael Bond know that marmalade is one of the favorite snacks of the bear on which the series centers. Paddington grew up in Peru and travels to London, where he is found at Paddington Station by the Brown family. He goes to stay with them and the Browns name him after the area in which they found him. The film stars 鈥�Downton Abbey鈥� actor Hugh Bonneville and actress Sally Hawkins as the Brown family patriarch and matriarch as well as Nicole Kidman as the villain, while Ben Whishaw of 鈥�Skyfall鈥� voiced the bear.
The movie that was based on the books was fairly well-reviewed. called the film 鈥渆ngaging鈥� in a review, writing, 鈥淔or parents looking for a film that'll please them and their kids in equal measure, 鈥楶addington鈥� is鈥� just right鈥� movies like this are easy to love.鈥�
