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Ice Bucket Challenge comes to the literary world

The Ice Bucket Challenge, created to raise awareness of ALS, was taken by such book world figures as author Stephen King, Amazon CEO Jeff Bezos, and author and indie bookstore supporter Stephen Colbert.

People on your Facebook feed aren鈥檛 the only ones taking the ALS Ice Bucket Challenge.

Participants in the ALS challenge are doused in a bucket of icy water and nominate others to do the same, according to the ALS Association . Nominees who won鈥檛 participate must donate to a charity focused on Amyotrophic lateral sclerosis (also known as ALS or Lou Gehrig's disease) although many who dump the bucket on themselves make donations as well.

Now some famous figures in the book world are taking part, too, including author Stephen King, Amazon founder and CEO Jeff Bezos, and author and 鈥The Colbert Report鈥 host Stephen Colbert.

In King鈥檚 video, he took the challenge on a porch and had a friend throw the ice on him.

鈥淚鈥檓 doing this in honor of my friend Rocky Wood, who suffers from ALS,鈥 King said. 鈥淎nd I want to challenge John Grisham鈥. Oh, boy,鈥 he added as the bucket approached.

Meanwhile, Bezos performed his challenge on a stage while standing in a kiddie pool. He said he was challenged by Microsoft CEO Satya Nadella.

鈥淚鈥檝e been following this Ice Bucket Challenge and I find it totally amazing,鈥 he said during his video. He decided to challenge 鈥Star Trek鈥 actors Patrick Stewart, William Shatner, and George Takei. (Bezos said he considered challenging Queen Elizabeth II and Pope Francis but that 鈥渢his will never work, these people wear hats鈥).聽

Bezos lifted the bucket of ice himself.聽

Colbert was challenged by Melinda Gates and performed his dousing outdoors. He challenged Neil deGrasse Tyson, Paul McCartney, and Cardinal Dolan, then was the target for two buckets of ice.

Check out the full videos for each book figure above!

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