Looking for a good read? Try a Chipotle bag
Would you like a free work by Toni Morrison with your taco?
The fast-food company Chipotle Mexican Grill is putting works by authors such as Morrison, Malcolm Gladwell, Michael Lewis, and George Saunders on their bags and cups for a campaign titled Cultivating Thought. The idea came from 鈥淓xtremely Loud and Incredibly Close鈥� author Jonathan Safran Foer, according to the , who found himself eating a Chipotle meal without anything to read聽
鈥淚 said, 鈥榊ou know you have all of these surfaces in your restaurants, the cups, the bags, why don鈥檛 you just give something to people?'鈥傗�� Mr. Foer says in a statement on the for the program. 鈥淣ot as any kind of marketing tool, not with any particular message, but just something thoughtful.鈥�
Writers Foer and Sheri Fink, psychologist Steven Pinker, 鈥淭his Is 40鈥� director Judd Apatow, and comedians Bill Hader and Sarah Silverman will also be contributing writings to Chipotle.
The works appeared on the bags and cups starting on May 15.聽
