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Following in the footsteps of its fellow young-adult-series franchise 鈥�The Hunger Games,鈥� the company behind the 鈥淒ivergent鈥� films has teamed up with a makeup company to release a line based on the world of the novels by Veronica Roth.聽

The company Sephora has released nail polish and various makeup products that use the colors of each 鈥渇action鈥� in the book series. (In Roth鈥檚 universe, citizens are sorted into a faction based on their personalities. Faction traits include kindness and bravery.)

鈥淭his enormous multi-piece kit allows you to be brave, selfless, intelligent, honest, and kind all at once,鈥� the site description of the Divergent Multi-Piece Collectors鈥� Kit reads. Products such as blush, lip gloss, and eye shadows are included.

To tie in with the 鈥淗unger Games鈥� films, Cover Girl released makeup products based on the Districts described in the series (for example, a 鈥淒istrict 3鈥� look included blue and green because the area is responsible for fishing). In addition, clothing based on the over-the-top fashions worn by Capitol residents in the 鈥淗unger Games鈥� world and designed by the franchise鈥檚 costume designer, Trish Summerville, were made available through the retailer Net-A-Porter.

鈥淗unger Games鈥� author Suzanne Collins spoke in favor of the tie-ins, which also included an online magazine titled Capitol Couture. The magazine included 鈥渋nterviews鈥� with the characters.

鈥淚鈥檓 thrilled with the work Tim Palen and his marketing team have done on the film,鈥� Collins told Variety via e-mail. 鈥淚t鈥檚 appropriately disturbing and thought-provoking how the campaign promotes 鈥楥atching Fire鈥� while simultaneously promoting the Capitol鈥檚 punitive forms of entertainment. The stunning image of Katniss in her wedding dress that we use to sell tickets is just the kind of thing the Capitol would use to rev up its audience for the Quarter Quell [the name of the games in 鈥淐atching Fire鈥漖. That dualistic approach is very much in keeping with the books.鈥�