'Cider Monday' catches on with indie booksellers
You鈥檝e doubtless heard of today鈥檚 nickname of Cyber Monday, in which many Americans frantically log onto their computers and take advantage of online deals from retailers. But how about Cider Monday?
According to industry newsletter , the idea originated from The Toadstool Bookshops, which are located in New Hampshire. The staff proposed starting a new tradition and encouraged people to stop into their three locations for a free cup of cider made from 鈥渟quished micro soft apple products鈥� as well as to 鈥渟ee some real people and have a good time checking out what's in our stores. It's sure to be a heartwarming experience. We can promise no crashing websites, our 'servers' won't be overloaded and we bet they will even smile at you!鈥澛�
The idea caught on with other retailers, including Barre, Vt.鈥檚 Next Chapter Bookstore, which is offering a 10 percent discount to anyone who mentions the phrase 鈥淐ider Monday.鈥� Oblong Books & Music worker Suzanna Hermans told she brought the idea to other retailers in Millerton and Rhinebeck, N.Y. and that eight businesses joined up right away.
Massachusetts鈥� Odyssey Bookshop added apple cider doughnuts to their day, while other bookstores in Connecticut and Pennsylvania told Shelf Awareness they鈥檇 be celebrating the new holiday at their own locations.聽
Kenny Brechner, a worker at Devaney, Doak & Garrett Booksellers in Farmington, Me., told the local newspaper the that shoppers who partook in Cider Monday could enjoy 鈥渁 cup of cider from a server sure to smile at you and not crash, shelves of great holiday gift ideas right there to touch and feel, friendly real people to help, and the knowledge that proceeds from your purchase stay in your community.鈥�
If you celebrate today, enjoy your cup of cider.
