Amazon and Facebook: Family members speak out
It鈥檚 not that often that we hear about MacKenzie Bezos and Randi Zuckerberg.听
But both relatives of online entrepreneurs 鈥� MacKenzie is wife of Amazon CEO Jeff Bezos and Randi is sister of Facebook CEO Mark Zuckerberg 鈥� have recently inserted themselves into the national spotlight, and national controversy, via books.
The result is an intriguing perspective on two of the most influential businesses in the world.
Mrs. Bezos, a novelist whose marriage to Jeff Bezos preceded the birth of Amazon, yesterday posted a one-star of Brad Stone鈥檚 鈥淭he Everything Store: Jeff Bezos and the Age of Amazon,鈥� a much-publicized biography of the Amazon founder.
In a 922-word , she describes 鈥淭he Everything Store鈥� as 鈥渁 lopsided and misleading portrait of the people and culture at Amazon.鈥�
鈥淚 have firsthand knowledge of many of the events,鈥� she writes. 鈥淓verywhere I can fact check from personal knowledge, I find way too many inaccuracies, and unfortunately that casts doubt over every episode in the book,鈥� she adds.
聽She knocks author Stone, a reporter with Bloomberg Businessweek and former reporter with the New York Times, for using words like 鈥淏ezos believed鈥� and 鈥淏ezos felt鈥� without ever having interviewed the Amazon CEO. She also says the book uses techniques that 鈥渟tretch the boundaries of non-fiction.鈥�
The review got so much press that both Amazon and the book鈥檚 publisher, Little, Brown, released statements. Reagan Arthur of Little, Brown, told the the book was 鈥渟crupulously sourced and reported,鈥� and had been 鈥渞eviewed widely and praised for its evenhandedness.鈥� An Amazon spokesperson responded that Stone "had every opportunity to thoroughly fact check and bring a more balanced viewpoint to his聽narrative, but he was very secretive about the book and simply chose not to."
Clearly, MacKenzie Bezos has firsthand knowledge 鈥� as well as significant bias.
But while she uses that to defend her husband, Randi Zuckerberg uses the same intimacy to warn of the dangers of social media such as Facebook.
In two new books, Ms. Zuckerberg, who worked at Facebook as a marketing director for six years, suggests adults and children alike should limit their use of social media such as Facebook.听
鈥淒ot Complicated: How to make it through life online in one piece,鈥� has been described as 鈥渁 cross between memoir and how-to guide,鈥� and shares its name with a newsletter Zuckerberg started. It addresses issues of privacy, social identity, authenticity, and crowd-sourcing, according to a report by the UK鈥檚 .
The second is a children鈥檚 book simply titled 鈥淒ot,鈥� about a young girl named Dot who discovers the pleasures of the outdoors when her mother confiscates her tablet, cell phone, and other electronic devices.
鈥淒ot is a spunky little girl, obsessed with electronic devices,鈥� reads the book鈥檚 blurb. 鈥淒ot knows a lot. She knows how to tap ... to swipe ... to share ... online, but she pays little attention to anything else.鈥�
Nonetheless, while 鈥淒ot鈥� and 鈥淒ot Complicated鈥� advise taking breaks from social media (鈥淛ust because we have a megaphone doesn鈥檛 mean we need to shout from it all the time,鈥� and 鈥淛ust because you can document your every waking moment doesn鈥檛 mean you should,鈥� Zuckerberg writes) they don鈥檛 quite throw Facebook or its founder under the bus.
鈥淶uckerberg regards living mostly online as normal,鈥� according to a review of the books, and 鈥渨arns those whom she calls 鈥楩acebook refuseniks鈥� that they are courting social isolation....鈥�
In fact, Randi Zuckerberg is currently founder and chief executive of Zuckerberg Media, and travels the world extolling social media as a major force for good, one that helps connect people, spread ideas, rally support, and give voice to many 鈥� but that can also leave users feeling 鈥渙verwhelmed, insecure, and confused.鈥�
In her honest comments, Zuckerberg reveals her ambivalence toward Facebook and other social media, simultaneously praising its virtues and lamenting its pitfalls.
It鈥檚 a rare treat for users of Amazon and Facebook: In their brief national cameos, Mrs. Bezos and Ms. Zuckerberg offer readers glimpses from the inside, a rare perspective on two of the most influential businesses in the world.
Husna Haq is a Monitor correspondent.
