鈥淟ookups for touch茅 ran high all year,鈥 said Morse of the often-misused word which is 鈥渦sed to admit that someone has made a clever or effective point in an argument.鈥 Lookups for the word, which were up sevenfold over 2011, appeared to have spiked when a contestant in the Survivor TV series misused the word before being voted off the island.
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