Defined as 鈥渁n idea, behavior, style, or usage that spreads from person to person within a culture,鈥� meme lookups skyrocketed after presidential candidate Mitt Romney brought up Big Bird and 鈥渨hole binders full of women鈥� in debate performances, inspiring a range of online parodies that installed 鈥渂inders鈥� as the Internet meme of the moment. 鈥淲ith Facebook, Twitter and other social media, online response to news events has become simultaneous commentary 鈥� and parody,鈥� said Sokolowski. 鈥淭he word meme now sometimes serves as the noun form of the adjective viral.鈥�
